Roughly 1 in 4 homes for sale in America is brand new. Own that share of your market.
New construction is the biggest slice of inventory most agents never fully tap — not for lack of talent, but because nobody hands you the map. We hand you the map: builder access, mapped inventory, scripts, and the automations behind it all.
Built with you, not at you. You keep your brand — we build the machine behind it.
Builders are holding the most inventory in two decades — and paying to move it.
This part of the market was never built for agents. The data lives off-MLS and the terms change weekly, so most agents work around it rather than into it. That's not a skill gap — it's a systems gap, and systems can be handed to you.
About 1 in 4 homes for sale is newly built
Newly built homes have made up a quarter to a third of all single-family listings for years, peaking at 34%. It isn't a corner of the market — it's a quarter of it.
Redfin — share of U.S. single-family homes for sale that were newly built.
More standing inventory than builders want
A balanced market runs about six months of supply. New homes are sitting above nine. That imbalance is exactly why builders welcome agents who bring buyers.
U.S. Census Bureau & HUD, New Residential Sales, June 2026.
of builders are offering incentives
Rate buydowns, paid closing costs, design credits — 16 straight months above 60%. Most buyers never know it's on the table until an agent tells them.
NAHB, July 2026
of builders cut prices outright
Averaging 6%. On a $500,000 home that's $30,000 — and knowing which builders are moving is a service no portal provides.
NAHB, July 2026
finished homes sitting unsold
Completed and ready to close, up 10% year over year. The fastest closings in real estate — if you know where they are.
U.S. Census Bureau, 2026
The same buyer. A completely different experience.
Anyone who has written offers in a hot resale market knows how that goes. New construction is a different transaction start to finish — for your buyer and for you.
Four stages of inventory. Four different conversations.
Portals lump every new home together. Your buyer's timeline, budget and negotiating room change completely depending on the stage — and knowing the difference is what makes you the expert in the room.
Six systems, handed to you — and set up with you.
Not a course you watch. We build it alongside you: the builder access, the inventory, the content, the tech.
Builder partnerships, plug and play
You don't start from zero. Plug into relationships that already exist instead of cold-outreaching builders for a year.
- Established partnerships with major builders
- Direct access to cleared inventory
- No cold outreach required
Inventory mapping & price intelligence
Know what's available, where, and at what price — before you ever get on the call.
- Cleared inventory locations, fully mapped
- Side-by-side price comparison across communities
- Standing inventory vs. to-be-built clarity
The Buyer Community-Match App
Included with your partnership. Your buyer answers a quiz and sees exactly which communities fit them.
- Locations, prices, features and HOA costs in one place
- Built-in calculators — real numbers, instantly
- A tool no other agent in the room has
Content strategy, scripts & templates
A monthly plan built for new construction specifically — not generic real estate advice.
- Monthly content plan: what to make and how
- Word-for-word scripts — what to say and when
- Templates for every new construction content type
- SEO and posting playbook so videos get seen
Videos recorded with you
You're never on camera alone. We record together and handle the editing on our channel.
- Feature spots on the Chicago New Homes channel
- Or build your own channel with our guidance
- Vetted freelancers so you never start from scratch
- A YouTube strategy built to own your market
Funnels, automations & lead portals
Done with you. Your guides and follow-up become an actual lead system, not tools sitting unused.
- GoHighLevel page, buyer and agent funnels
- ManyChat & Bold Trail set up and connected
- DM, email and follow-up automations
- Client-facing guides wired into your CRM
We built Chicago New Homes doing exactly this.
New Construction Army isn't theory pulled from a course. It's the system we run every day in one of the most competitive new construction markets in the country — builder relationships, mapped inventory, a content engine and lead systems that keep working whether or not we're at a desk.
The builders change. The framework doesn't. Chicago agents plug straight into our existing partnerships. Agents elsewhere get the same framework, localized to your market with you.
Three steps, and you're running.
Strategy call
We map your new construction goals, your target buyer, and where you are today. If we're not the right fit, we'll tell you.
Built with you
Scripts, videos, builder access, the community-match app and your automations all get set up — with you, not at you.
You own it
You run a real system: content going out, inventory in hand, and leads coming in. We stay in it with you as it grows.
The things everyone asks.
Do I have to be in Chicago?
No. Our builder partnerships and cleared inventory are Chicago-based, so Chicago agents plug in immediately. Everywhere else, we localize the same framework with you — the mapping process, the content strategy and the automations all travel.
What does it cost to partner with you?
Nothing beyond your standard brokerage fees. Coaching, systems, templates, the community-match app and setup are all included. Our upside comes from revenue share, which means we only do well when you produce.
I'm nervous about being on camera.
Most people are. That's exactly why we record with you rather than sending you off alone — and on our channel, we handle the editing. You get reps with someone beside you until it feels normal.
I'm brand new. Is this too advanced?
Newer agents often do especially well here, because there are no habits to unlearn. New construction is one of the few niches where a new agent can become the local authority within a year — there's simply less competition for it.
How much time does this take each week?
Realistically, a focused block for content plus consistent follow-up. The automations exist specifically so the admin side takes a fraction of what it takes most agents.
Let's map your market.
One call with Nathaly. We'll look at the new construction opportunity where you are and show you exactly what we'd build with you. No pitch deck, no pressure.
Book Your Strategy Call